Agency Ops Tools & KPIs Report
It is rare to get a glimpse under the hood of an agency. This research provides a transparent view into how agencies measure their success.
We wanted to understand what operational tools and KPIs agencies use. With the aim to inspire you to make appropriate changes to the operational elements of your agency.
24 agencies from 15 - 100 staff, each broken down by size and industry
Types of agencies: Full Service, Marketing, Search, Social, Design & Build, Content Production and PR
Full details about what KPIs they use + what represents a good and a bad performance for them
A full list of all operational tools these agencies use in their business
Be inspired, but don't benchmark. We found that each agency measures their performance differently to another. Your agency is unique
Discover KPIs you are not currently using, but may be a key lever in your agency