Behaviour Economics

What makes Rory Sutherland from Ogilvy a great human being?

Rory is a creative genius and master of reasoning. It’s a real skill to be able to convince people of a theory that defies logic. Rory has achieved exactly this in his book – Alchemy: The Surprising Power Of Ideas That Make No Sense. Rory is a true inspiration to everyone that comes across him – spend an hour with Rory and you’ll look at the world in a completely different way. Beyond that he is also very helpful and has a good ‘sense’ of humour.

Rory’s skills:
Reasoning, creative, inspirational, behavioural economics, psychology

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